Police have launched an investigation to find missing British YouTube star Marina Joyce – 10 days after she was last seen.

The 22-year-old was last seen in Haringey, north London, on 31 July, but was only reported missing to police on 7 August.

Marina Joyce was reported missing a week after she was last seen. Pic: Missing People
Image: Joyce was last seen 10 days ago. Pic: Missing People

On Friday night, Joyce’s boyfriend Brandon Mehmed denied she was missing – writing on Instagram: “Please don’t worry about her as she is safe and well.”

Despite this, the Metropolitan Police has confirmed to Sky News that Joyce’s case is still open.

Missing People, the charity that launches appeals for missing people on behalf of families and the police, also confirmed that Joyce remains missing.

Spokeswoman Amy Walker said: “We urge anybody with information about Marina, or any missing person, to contact our free helpline on 116 000. We’re completely confidential, and can pass sightings through to police anonymously on behalf of anyone who doesn’t feel comfortable speaking with them directly.

“Our team can also offer emotional support to friends and family affected by the disappearance.

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“Marina if you’re reading this, our helpline is here to listen, talk to you in confidence and help you to be safe. You can call or text us on 116 000 for free, any time of day or night.”

Joyce’s last video was uploaded to YouTube on 21 June 2019, with a promise for more content a week later.

Fans of the lifestyle vlogger, best known for her make-up and clothing reviews, have been swift in their campaign to find her, with #FindMarinaJoyce trending on Twitter.

courtesy of Sky News