Wrapped 2025: Spotify drops new artist and discovery tools

Spotify is giving artists and listeners new ways to connect this year. The platform is working with major labels — Sony Music, Universal Music Group, and Warner Music Group — to develop AI tools that put artists and songwriters first, ensuring fair credit and compensation with upfront agreements.

Wrapped 2025 also introduces a new 30-second video message feature, letting artists thank fans, share highlights, or tease what’s next. Videos must be uploaded via Spotify for Artists by November 14 and will appear during Wrapped week at the end of November.

Alongside this, Spotify has rolled out five new features to improve discovery and control: ChatGPT integration for personalised recommendations, the ability to exclude tracks from your Taste Profile, Lossless streaming for Premium users, in-app messaging to share music, and seamless playlist transitions using the new Mix tool.

These updates combine practical tools with creative freedom — helping artists engage their audiences and giving listeners a more personalised, immersive experience.

📱Discover more on the Electric app.

Words**: Chris Loizou / Imagery:** Spotify