Cookie Policy
How we use cookies and similar technologies
Last updated: 4th September 2026
1. What are cookies?
Cookies are small text files that are placed on your device when you visit a website or use an app. They help us recognize your device and remember information about your visit, such as your preferences and settings.
2. How we use cookies
We use cookies and similar tracking technologies to:
- Provide essential functionality – such as keeping you logged in and remembering your preferences
- Analyze usage and performance – to understand how users interact with our platform and improve our services
- Deliver relevant advertising – to measure the effectiveness of our marketing campaigns
3. Cookie categories
Strictly necessary cookies
These cookies are essential for the platform to function and cannot be disabled. They include cookies that:
- Authenticate your account and keep you logged in
- Remember your security settings
- Enable core platform features
Functional cookies
These cookies enhance your experience by remembering your preferences, such as:
- Language preferences
- Display settings
- Incognito mode status
Aggregate analytics
We use analytics cookies to understand how users interact with our platform. These cookies help us:
- Measure traffic and usage patterns
- Identify popular features and content
- Improve our services based on user behaviour
Analytics providers we use:
- Google Analytics – aggregate website usage measurement, with Google advertising features disabled
- Vercel Web Analytics and Speed Insights – cookieless aggregate traffic and website performance measurement
You can object to aggregate analytics at any time using our cookie preferences tool.
Product analytics
If you opt in, we use PostHog for account-linked product journeys and diagnostics. This helps us investigate problems and improve features.
Marketing cookies
We use marketing cookies to measure the effectiveness of our advertising campaigns and deliver relevant ads. These cookies may track your activity across different websites.
Marketing providers we use:
- Meta Pixel – advertising measurement and optimisation
- Taboola Pixel – advertising measurement and optimisation
- Zoho Marketing Automation web tracking – website-visit and campaign-journey measurement, delivered through Zoho's PageSense infrastructure on approved public pages
4. Cookie inventory
The providers above may update the cookie or local-storage names they use. Our preference tool controls whether each category can operate, and withdrawing a category stops further collection and removes the related first-party identifiers that Electric can access. Provider-specific details and durations are available in each provider's cookie documentation.
5. Managing your cookie preferences
Cookie preferences tool
We provide a cookie preferences tool that allows you to manage your consent for non-essential cookies. You can access this tool at any time through the banner that appears when you first visit our website.
Browser controls
You can also manage cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block all cookies (note: this may affect platform functionality)
For more information on managing cookies in your browser, please visit:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac
- Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Opt-out of analytics and advertising
You can opt out of certain analytics and advertising tracking by:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Meta (Facebook): facebook.com/settings?tab=ads
- Taboola: taboola.com/privacy-policy#user-choices-and-optout
Please note that opting out of cookies may affect your experience on our platform and limit certain features.
6. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy.
Contact us
If you have any questions about our use of cookies, please contact us at support@electricradio.co.uk.
